- Market
- Chennai, India
- Platforms
- Zomato · Swiggy
- Year
- 2026
- Clients
- Names withheld
- Orders in September across both platforms, from zero 2,753
- Orders a year run-rate ~33,000
- Reported repeat orders a month 912
- Menu-to-cart conversion 41.6%
WHAT THE NUMBERS SHOW
Zomato and Swiggy business reports, Aug–Sep 2026 · orders × 12, a run-rate, not a forecast
Zomato business report, Jul–Sep 2026 · July = part month after go-live
Zomato and Swiggy business reports, Jul–Sep 2026
Annual run-rate = the latest full month's orders × 12. It shows the scale each business reached, not a forecast. These results relate to this India engagement; outcomes vary by restaurant and market.
THE STARTING POINT
A closer look
at the work.
A new biryani and North Indian brand that went live on Zomato in July 2026 and on Swiggy soon after.
The challenge
Build volume fast from a standing start, with no ratings, no repeat customers and no order history.
What we did
- Audited the live 32-item menu and found the gaps a biryani buyer would notice: no vegetarian biryani, no desserts, no beverages, no combos.
- Designed combos and family biryani buckets sized for different order occasions, benchmarked against the city's top biryani players.
- Tracked the full funnel each month, from impressions to menu to cart to order, alongside ratings, prep time and repeat orders, and reported against it monthly.
The results
- Zomato orders went from 37 in the launch month to 1,229 in August and 2,508 in September.
- Across both platforms, September's 2,753 orders put the brand on an annual run-rate of about 33,000 orders, double August's ~16,200.
- Reported repeat orders rose from 6 to 912 a month.
- The Zomato rating rose from 4.0 to 4.2. Swiggy prep time fell from 17.3 to 11.2 minutes.
- Menu-to-cart conversion reached 41.6%, the best in our portfolio.
What we'd look at next
Review the checkout drop-off next. At the observed traffic level, a five-percentage-point increase in cart-to-order conversion would imply about 5,000 additional annual orders; this is a scenario, not a measured result or forecast.
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